Goodwin's music video theory

1 - Relationship between the lyrics and visuals which illustrate, amplify or contradict the lyrics.
Example:Bruno Mars - That's what I like




2-Thought beats: seeing the sounds (the relationship between lyrics and visuals - illustrate, amplify,contradict).
Visuals in a video may be edited in time to the music/pace of the song
Example: Lil Uzi Vert -Do what I want





3- Genre - related style and iconography.
Example: Stormzy - Shut Up




4- Multiple close-ups of the main artist or vocalist:the creation of a star image to promote a recognisable brand image.



5- Voyeurism often plays a major part, especially in relation to females.
Voyeuristic angles
How the artists are looked at (sexualized) - stereotypically
Example: Little Mix - Touch
Jason Derulo - Swalla





6-Intertextual refrences to other media texts may be present, especially in humorous videos.
Example: ed Sheeran - Lego House

1 comment:

  1. Good choices, but please explain in more detail why each video fits.

    ReplyDelete

Final Music Video