Music Videos - Performance, Narrative and Concept examples

Sign Of The Times by Harry Styles is an example of a Performance video. The video evolves around the singer. The video has various shots of Harry walking or flying through fields and English countryside. This is a stereotypical performance music video as it focuses on the singer who is lip syncing the song to the camera. It includes various camera angles, ranging from close ups to wide long shots.
Uses one of Goodwin's concepts of creating the star in the music video.




Love Me Again by John Newman is an example of a Narrative video.The video shows the story fo 2 young people going to a dance, where John Newman is singing the song, and the 2 people begin to dance and 'fall in love' with each other. At the end of the music video you see the 2 people get hit by a car. This video highlights the key features of the story of the two people. It includes various cuts and scenes which add to the story and the atmosphere of the video.




Do I Wanna Know by Arctic Monkeys is an example of a Concept video. The video  has a black background and drawings appear on the screen, The video consists of lines and their movements mimic the sound of the guitar and the beat of the song. Further on in the video drawings of cars and of women in different scenarios are in the video. Nearing the end of the video colour is used. The background changes and the colour highlights the transitions of cuts in the video which adds to the upbeat/ slightly intense atmosphere of the video.
This is a prime example of a concept video because it does not include the identity of the band in the video.