Our band's main way of connecting with fans is through social media. Through research we have found out that different social medias provide different connections with fans, for example Instagram is more promotional and updates whereas Twitter and Snapchat is more personal. Our target audience is mainly teenagers and young adults. Our target audience will use social media a lot therefore this means that if we promote our band through these popular social media platforms our target audience is most likely to see it. On social media there are thousands of different types of users so by our band using these platforms it could mean that our audience is widened and different types of viewers are encouraged to listen to our band.
For our social media we decided to use Instagram and Twitter. We decided on these platforms because they are the most popular with our target audience and they create 2 different connections with fans.
INSTAGRAM -
Our Instagram account is
@cantsleepband
We decided on this name because it is clear that it is our band and is simple to remember.
TWITTER -
Our Twitter account is
@cantsleepband
It has this username because it is the same as our Instagram name which makes it clear to fans that this is the correct twitter page.
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