Feedback of Halfway Evaluation

Class Feedback from Halfway Evaluation

	STRENGTHS	WEAKNESSES	SUGGESTIONS
MUSIC VIDEO TEASER	Pretty, Psychedelic, good colours, unique, original look, links to colour theme of the band,trippy,suits genre, good kaleidoscope effect	Swearing, Where is it going?, long shots, too much kaleidoscope effect	Is it too trippy? Is the artist accessible? Use more variety of shots? Use less kaleidoscope,  Maybe add some other effects (i.e. Noise) to add a crackly feel.
WEBSITE	Good background image, good colour scheme, good merch, clear that it is the band ,links clearly with band image	Do you want Lucy on the homepage?, too much kaleidoscope imagery, possibly more artist information added, quite dark,	Put interviews on too, possibly add a small biography, make the links stand out more to make it easier for the user to navigate
DIGIPAK	Nice synergy, good trippy photos, clear unity, strong band image	Too much kaleidoscope, quite dark images	Think about including normal pictures as well, digitally lighten some pictures to make the digipak more colourful
BRAND IMAGE,NAME,STAGE PRESENCE	Interesting ideas for name backgrounds, well thought out, clear image, logo links well, catchy/unique name, strong female characters, recognisable	Don’t alienate too many people, are the band member images too similar?	Singer/producer is confusing, clear link between members, maybe give members more individuality
TARGET AUDIENCE	Clear TA, clear marketing for audience, influenced from similar artists, good social media for TA	Think about how to grab their interest, mainly targeting females?, could it be expanded?, how could people outside of TA be attracted?