Social Media Research

BLACK HONEY

Social Media:

Instagram - this social media platform is mainly used for promotion of the band and updates. For example the posts mainly consist of snippets of their latest music video - only short videos to interest the fans and promote their new song. They also have photo shoot pictures which again promotes the band's new material and gives the fans a hint to what will be in the video. There are also pictures taken from tours which update and excite the fans because they know where the band is. 

Snapchat - this social media is mainly used as a personal connection with the fans. The band can personally snapchat the fans they have on snapchat. This is a really clever use of social media because it makes the fans feel special and more in touch with the band - they are not an unreachable band. It also provides a behind the scenes look in for the fans via their stories which the fans can view. 

Twitter - Again this social media platform is a way to connect with the fans. It can also be used for promotion and updates but in a more personal way. The band are able to share links and pictures of what they feel their fans would like to see. Fans also get the chance to tweet the band and ask questions or show their love for the band. The band can also reply to the fans like on snapchat but in a more public way - its not sent personal to the fan.